4 Reasons a Custom iPad App Is Just What Your Sales Team Needs

iPad has evolved to become the most powerful gadget for sales people. As per a success story published on the Apple website, P&G, one of the biggest FMCG companies, has developed more than 50 custom iOS apps for different functions. The company says that custom iPad apps for their sales department have helped their sales force become more productive, and connect with people in different ways.

Custom iPad Applications to Enhance Your Enterprise Sales & Productivity

To help you get a clear picture, let’s take a look at the following reasons that show why a custom iPad App is just what your sales team needs.

1) Perfect Way to Connect with Customers

Sales people win half the battle when they understand customers. Apps give valuable insights about customer behavior.  They help in product modification as per customer needs.  When customers are happy they will bring more referrals, which means more business.

According to Shawn Myers, SVP Marketing at Boost Media, information about customer expectations helps in choosing the direction of future ad campaigns. It also helps define target demographics clearly which helps in providing better products and services.

2) Increases Productivity of Sales Person

According to Rusty Bishop, Co-Creator FatStax Sales & Marketing Platform, only 41% of the salesperson’s time is spent on actual selling. 19% of the time is spent on administrative tasks. This is an alarming situation for any business.

Apps present sales people with a quick way to enter data, manage workflow, check inventory, record purchases, and perform simple tasks efficiently. With the right app on the iPad, they won’t have to call the office to get customer information or inventory positions. Using an app to do it greatly reduces the time required for such tasks.

3) Increase in Sales

Mobile apps offer a wealth of opportunities to connect with customers and generate revenue. Push notifications for new offers, mobile ordering,  subscription to materials, and invitation to events are some of the activities that can lead to sales.

As per research conducted by Mobile Marketing watch, 41% of users consider mobile as an important media that influences their purchase decisions. Once you engage consumers on the mobile, it is easy to use in-app messaging to encourage immediate lead conversion.

4) Competitive Edge

Today, even small businesses develop custom apps to engage customers and drive sales. An age-old phrase says, “The early bird gets the worm.” There is no doubt the company that develops a custom app first will have an edge.

By developing a custom iPad app, your business will be ready to meet mobile audiences wherever they may be. Apps will help you move ahead of other competitors, allowing your business to grow even more.

An article published in InformationWeek mentions that a changing environment has inspired organizations in North America to distribute iPad’s to their sales representatives. Sales apps for iPads  have been effective in helping sales teams achieve their business goals.

As per Manhattan research, 8 out of 10 global pharma companies are rolling out iPads for their sales representatives to benefit from.

So are you ready to take the advantage of iPad to boost your sales? Please leave your comments below and thanks for reading!