Mobile technology has come a long way since the introduction of smartphones. Touchscreen smartphones and better computing capabilities in a small package have given businesses the freedom to innovate. And as 2016 unfolds, it is expected to be another consequential year for businesses to provide novel mobile technologies that enhance mobile customer experience (CX).
Around 90% of eCommerce traffic uses smartphones and tablets today and this trend is not meant to decline with time. In the age of the customer, businesses are shifting their investment focus from point-solutions to customer end-to-end innovations. Virtually, mobile is transforming the way businesses will operate and serve customers in future. This is why they should bank on the following mobile technologies and competencies trending in 2016.
Around 90% of eCommerce traffic uses smartphones and tablets today and this trend is not meant to decline with time. In the age of the customer, businesses are shifting their investment focus from point-solutions to customer end-to-end innovations. Virtually, mobile is transforming the way businesses will operate and serve customers in future. This is why they should bank on the following mobile technologies and competencies trending in 2016.
 |
| Mobile Trends |
1. Cross-Platform Tools: No business wants to limit its app usage and development on a single platform. The wide array of devices along with the advanced features and capabilities permit the apps to address the requirements of multiple platforms and, thus, adopt a cross-platform development approach. Many cross-platform tools such as PhoneGap, Appcelerator, Sencha, Titanium, Unity3D, Cocos2d, etc already exist and more such tools will be added to the list this year.
2. Mobile Payments: With a majority of online traffic coming from mobile devices, eCommerce leaders face a growing need to operate app-only businesses plus redesign the omni-channel user experience that embraces mobile payments. Technologies similar to mobile payment along with the integration of wallets and devices on various platforms will become even stronger. This will improve payment procedures and drive more customers to your websites.
3. Swift Programming Language for iOS Apps: Swift is both an application and a system's programming language. It is the most qualified and reliable language for developers to write code on. Since its release, Swift has gained around 11 million downloads and is faster than Objective C in providing a robust enterprise mobile application development environment. In the coming year, this high-end programming language will lead in the development of the most diversified apps for iOS and OS X.
4. Mobility with Cloud: Cloud will play a central role for the majority of apps this year. Number of businesses and developers have begun to adopt cloud computing technology due to an increase in integration and synchronization of applications across multiple platforms and devices. Cloud not only nurtures unlimited supply of computing power to your applications but also executes the data seamlessly on various devices. So, the growth in significance of cloud-driven apps in 2016 is expected.
5. Enterprise Mobile Management: Expansion and convergence of numerous mobility management, security and support technologies is the future of Enterprise Mobile Management (EMM). These technologies include mobile device and application management, app wrapping and containerization plus some aspects of enterprise file synchronization and sharing. Such tools are expected to mature, increase in scope and ultimately address various mobile management requirements across all familiar operating systems on smartphones, tablets and personal computers in 2016.
The above mobile technology trends are expected to help businesses provide improved products and services with advanced omni-channel support to their online customers.
Are you planning to adopt any of these latest trends? Let us know in the comments section below.
No comments:
Post a Comment